Book Launch: How to Make Your Company Famous

Jon Card at the book launch of How to Make Your Company Famous “Every entrepreneur needs to be able to tell their company’s story. It’s an essential skill which enables you to get press, pitch for investment and win new business,” was my message for a packed room of people in Brighton. The launch of my book, 'How to Make Your Company Famous', took place on February 20th at the Platf9rm offices in the city centre. As well as building awareness for my book, I was also keen to help the 70+ people in attendance gain a better understanding of how the press and media works. My main message to this audience? Journalists are storytellers. If you want press and publicity, you need to learn how to be a storyteller.…
Read More
How to build a kick-ass podcast for your business

How to build a kick-ass podcast for your business

Podcasts have been around for well over a decade but are now rapidly growing in popularity on account of their quality, portability and ability to fill 'dead time'. The number of people regularly listening to podcasts is skyrocketing; with weekly listeners more than doubling in the past five years. What's more, podcast listeners are typically educated, affluent and loyal - a good bunch of people to welcome through the door of your brand. But podcasting is still in its infancy in terms of the numbers of broadcasters. Compared to blogs (150m) and vlogs (50m) there were a mere 660,000 podcasts as of March 2019. It's a good time to enter the podcasting market, hone your skills and use this growing media channel as a way to build an emotionally engaged…
Read More
Journalist requests: Five steps to success

Journalist requests: Five steps to success

Guardian business journalist Jon Card has been making journalist requests for many years, for articles which ended up being published by national titles in The Guardian, Daily Telegraph and The Times. In this downloadable PDF, Jon explains how platforms such as Response Source, JournoLink and HARO work, as well as the Twitter hashtag #journorequest, and reveals five simple steps you can take to make them work for you. Join our mailing list below for occasional freebies, offers and media advice and we’ll send your copy of Journalist requests: Five steps to success as a first instalment. Take the easy route to success with journalist requests - download your copy below!
Read More
Five templates for emailing journalists

Five templates for emailing journalists

We often hear from people who want to know exactly what to say when they email journalists. What kind of information do journalists want? Should I be chatty or formal, offer lots of description or get straight to the point? To answer these questions and more, we've used our 30 years of combined media experience to generate five templates for emailing journalists which you can keep hold of and use again and again for all kinds of messages. From replying to journalist requests to sending out press releases to pitching stories, these templates have all been tried, tested and developed by experienced digital PR Corinne Card, who's used them to gain press from places like the Independent, Daily Mail & BBC. They've also been checked & edited by Jon Card, a Guardian business journalist who receives hundreds…
Read More
Know your audience & THEY will make you famous

Know your audience & THEY will make you famous

When you get to know your audience; who they are, how they think and what they really want, you can’t help but start to take their perspective. And perspective-taking can be powerful. Social psychologist Adam Galinsky says: “When I take your perspective, and I think about what YOU really want, you’re much me likely to give me what I really want.” When you know your audience inside-out, you can create content that will surprise and delight them. And when they react to that content, you can learn even more. Use audience data to create a virtuous circle of content At last week’s Ada’s List conference, BBC content strategist and founder of The Storm Collective Rachelle Denton showed how you can use the data which results from content to move you…
Read More
Must-have content marketing tools for 2018

Must-have content marketing tools for 2018

Everyone knows that content is king. We love content because we know it can also be the key to gaining excellent coverage from the press. The good news is, savvy companies have created a number of excellent tools to help people create audience-driven, press-worthy content. Let’s look at what some of the top tools do and how they can help you generate great content. TOP CONTENT MARKETING TOOLS YouGov Profiles show traits of your typical user in a fun, interactive way. The 'lite' version is free Answer The Public shows the questions people are asking about your brand or industry. Free to use &  makes cool diagrams Google Trends again, free. It reveals what search terms are trending - including YouTube search if you're creating video content Buzzsumo shows the most…
Read More
The decline of UK journalism (and what it means for your business)

The decline of UK journalism (and what it means for your business)

An independent review revealed this week that UK journalism is in freefall. Meanwhile, if you have a business and you'd like it to grow, the press is an obvious place to look to build awareness. But you need to understand the state of the press and the pressures journalists are now under, in order to communicate effectively with them. What the review found The independent review into the future of high-quality journalism in the UK, chaired by Dame Frances Cairncross, revealed that: - Total press industry revenues declined by more than half over the last ten years - The number of full-time journalists has fallen by over 25% since 2007 - A quarter of all regional and local newspapers have closed in the past decade These stats are not good news…
Read More
How to get newspaper sites to link to you

How to get newspaper sites to link to you

Getting your business in the news is tough enough. But, when you're trying to get a link included in a story on a major news outlet, the challenge - along with the potential reward - is far higher. [caption id="attachment_662" align="alignright" width="300"] Getting a link back to your site makes a news mention even more valuable[/caption] Here's why you need to think carefully about how to get links back from news sites, plus some strategies that work. The power of inbound links Inbound links have been a central part of building an online presence since Google’s Larry Page invented PageRank in the late 1990s. As web link authority Moz explains in 'The Beginner's Guide to Link Building': "Links as a ranking factor are what allowed Google to start to dominate…
Read More
How to run a crowdfunding campaign

How to run a crowdfunding campaign

At the end of 2017, Full Story Media got involved in the crowdfunding campaign to raise funds for six-year-old Kyra Warrell to undergo life changing surgery. The campaign raised over £50,000 in less than two months. Here are some of the lessons learned. Rima and Neil Warrell needed to raise £58,000 in 58 days for their daughter to have life changing surgery. Kyra had been born with a rare condition which the NHS couldn’t treat. But Rima had refused to give up. She scoured the internet and found a surgeon in the US, who could help. However, in order to make the surgery affordable, the operation had to be performed in Israel in February 2018. The family raided all piggy banks and launched a campaign on Chuffed.org. When we met…
Read More