How to get press for your tech startup

How to get press for your tech startup

Creating the solution was the easy part, but now try explaining it Technology entrepreneurs are often tremendously talented, clever and capable individuals. Some of the business plans I’ve witnessed recently are off the chart in terms of both ambition and potential impact – lab grown meats, nano-tech satellites, pollution-busting energy, not to mention the super smart AI software, which becomes more apparent by the day. But while the leaders of these companies excel in the labs and development suites, they often face a tougher time when they head out into the real world. Many tech entrepreneurs find it hard to explain to the man on the street what they do and, crucially, why they should really care. Talking to your peers and fellow scientists is one thing - Joe Public…
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