Five templates for emailing journalists

We often hear from people who want to know exactly what to say when they email journalists. What kind of information do journalists want? Should I be chatty or formal, offer lots of description or get straight to the point? To answer these questions and more, we’ve used our 30 years of combined media experience

Know your audience & THEY will make you famous

When you get to know your audience; who they are, how they think and what they really want, you can’t help but start to take their perspective. And perspective-taking can be powerful. Social psychologist Adam Galinsky says: “When I take your perspective, and I think about what YOU really want, you’re much me likely to

Must-have content marketing tools for 2018

Everyone knows that content is king. We love content because we know it can also be the key to gaining excellent coverage from the press. The good news is, savvy companies have created a number of excellent tools to help people create audience-driven, press-worthy content. Let’s look at what some of the top tools do

How to get press as a small business

It’s hard to get heard, when you’re only small.  Big businesses can afford to be loud, and they often spend thousands, if not MILLIONS, getting the right kind of attention from the press. But small businesses need press and links just as much, and are sometimes more deserving of attention. They just need to find

130 Ways to Annoy a Journalist

We recently asked a group of journalists if PR people had ever annoyed them with their press releases. It wasn’t hard to get them talking. Complex attachments requiring passwords, a lack of usable photos and faux-caring enquiries into a writer’s health and / or well-being were all sure to get on their nerves. But if