Getting your business in the news is tough enough. But, when you’re trying to get a link included in a story on a major news outlet, the challenge – along with the potential reward – is far higher. Here’s why you need to think carefully about how to get links back from news sites, plus
We often recommend that people take opportunities to speak at conferences, to help them get known as an expert in their field. Well, now, as a business owner, I’m taking my own advice. In April, I’ll be speaking at one of the biggest search conferences in the world: BrightonSEO. And, being a first-time conference speaker,
It’s hard to get heard, when you’re only small. Big businesses can afford to be loud, and they often spend thousands, if not MILLIONS, getting the right kind of attention from the press. But small businesses need press and links just as much, and are sometimes more deserving of attention. They just need to find
We recently asked a group of journalists if PR people had ever annoyed them with their press releases. It wasn’t hard to get them talking. Complex attachments requiring passwords, a lack of usable photos and faux-caring enquiries into a writer’s health and / or well-being were all sure to get on their nerves. But if
If you have a news story to share on behalf of your company, you’ll want as many relevant audiences as possible to see that story. Here’s how you can work out who those audiences are and tailor your press release to appeal to each of them. Work out your audiences If you’re sharing a story
Coming up with new ideas for digital PR campaigns can seem like a mind-boggling task. How do I create something that other people will really want to share, engage with and link to online? These four fail-safe digital PR ideas are an excellent starting point for any successful campaign. 1. Make important information easier to
Journalists can come across as abrupt, or even rude, to PR people and companies seeking publicity for their campaigns. Often, a business will take a huge amount of time and effort to put together a pitch, only to receive a ‘no thanks’, or even no response at all, from the journalist. Here’s what many of
I recently wrote an article for award-winning digital marketing agency atom42 on five reasons you should create content beyond the immediate scope of your business. I think it’s a great idea to do this – the five reasons I list are: 1. YOU’LL REACH A BIGGER AUDIENCE 2. YOU’LL GENERATE OPPORTUNITIES FOR CONSUMER INTERACTION 3.