Must-have content marketing tools for 2018

Everyone knows that content is king. We love content because we know it can also be the key to gaining excellent coverage from the press. The good news is, savvy companies have created a number of excellent tools to help people create audience-driven, press-worthy content. Let’s look at what some of the top tools do

How to get press as a small business

It’s hard to get heard, when you’re only small.  Big businesses can afford to be loud, and they often spend thousands, if not MILLIONS, getting the right kind of attention from the press. But small businesses need press and links just as much, and are sometimes more deserving of attention. They just need to find

130 Ways to Annoy a Journalist

We recently asked a group of journalists if PR people had ever annoyed them with their press releases. It wasn’t hard to get them talking. Complex attachments requiring passwords, a lack of usable photos and faux-caring enquiries into a writer’s health and / or well-being were all sure to get on their nerves. But if