Mission-led companies are the future and must be heard
We believe entrepreneurs are the ones with the right stuff to fix the world’s biggest problems. They have the ideas, the technologies and know-how and most importantly they have the determination to make a difference.
However, there’s a problem. They aren’t getting the attention they deserve. Too often the focus is given to big businesses, old ideas and the status quo.
At Full Story Media we’re on a mission to change that. Using over 40 years of media experience we ensure our clients appear regularly in the media, win the biggest awards and have their stories shared across all channels.
Take a look at some of the mission-led entrepreneurs who have gained press, publicity and game-changing investment as a result of our flagship offering The Chief Storyteller Programme.
Are you ready to take the first step? It’s free, just Book your 15 minute discovery call now or email jon@fullstorymedia.co.uk and let’s work on your mission together.
Here are some of the companies we’ve helped succeed:
How your story can cut through the noise
Every business has a story, but very few founders know how to tell it in a way that makes an editor stop scrolling. When we launched Full Story Media in 2016, we brought over 40 years of combined national journalistic experience with us.
We know how newsrooms operate because we spent decades working inside them for titles like The Guardian, The Telegraph, and The Times.
We don’t guess what journalists want. We package your real, authentic entrepreneurial milestones into structured press materials that get picked up globally.
Take Christine Telyan, CEO of tech company UENI. Despite incredibly fast growth and initial funding, she was frustrated by a total lack of media attention. We interviewed her, identified the core human elements of her founding journey and built a targeted strategy. The result? Direct features in Forbes, The independent, The Telegraph and live coverage on BBC World News, which helped her team secure $12m in investment funding.
Visuals That Compel Editors to Say “Yes”
A brilliant press release will still fail if it is paired with a boring, stock photo. Journalists are visual storytellers and they need striking, high quality, well coloured images to give a story prime real estate on a page or website screen.
We commission seasoned, top-tier media photographers to build visual assets that bring your brand identity to life. When we worked with Alan Donegan and Simon Paine at Rebel Business School we knew their unique business philosophies needed to be reflected visually.
We produced a series of quirky, energetic press images that perfectly captured their brand. These photos helped propel them into the limelight with major features across BBC World, The Guardian and The Independent.
Similarly, for Carlene Jackson, CEO of Cloud9 Insight, a fresh, professional photoshoot built around her story regarding how dyslexia shaped her leadership style generated immediate traction. Within just a couple of months, she was highlighted as a top tech leader and booked for BBC World.
Speed, efficiency and capitalising on the news cycle
The media moves at a lightning pace. If a journalist requests a comment or a trending topic opens up an editorial window, you have hours, sometimes minutes to react. Because we operate with journalistic efficiency, we produce highly clear, accessible copy and media profiles rapidly, without ever dropping the ball on depth or strategy.
When James Hygate, CEO of sustainable fuel company Firefly Green Fuels, approached us, they had a world-changing product but needed help defining their positioning. We prepared clear, powerful messaging across their digital platforms and aligned them directly with the news cycle. When the news broke, our strategy sent the story viral, landing massive global features on BBC News, CNN, and Daily Mail right ahead of a critical funding round.
Moving beyond PR agencies to take true control
We don’t just want to get you a quick flash of publicity; we want to give you and your team the permanent skills to manage your narrative. Through our deep dive training, mock interviews and strategic mentorship, we build your confidence until you are entirely comfortable facing any media panel.
James Tweed, founder of edtech firm Coracle, was deeply concerned about how his sensitive work within the prison education sector would be perceived by the press.
We conducted rigorous media prep and mock interviews to refine his core messaging. Not only did he secure broadsheet coverage in The Times and appear live on BBC News, but his enhanced profile helped lead to a prestigious King’s Award for Enterprise. James now views media interviews as a natural, highly successful part of his executive role.
Stop leaving your brand authority to chance. When you align expert journalistic copy, rapid content execution and brilliant visual assets, your business gets the global recognition it truly deserves.
Are you ready to stop hiding under a bushel? Drop us an email at jon@fullstorymedia.co.uk to find out how you can join our next intake for the Chief Storyteller Programme.




























