How to build a kick-ass podcast for your business

How to build a kick-ass podcast for your business

Podcasts have been around for well over a decade but are now rapidly growing in popularity on account of their quality, portability and ability to fill 'dead time'. The number of people regularly listening to podcasts is skyrocketing; with weekly listeners more than doubling in the past five years. What's more, podcast listeners are typically educated, affluent and loyal - a good bunch of people to welcome through the door of your brand. But podcasting is still in its infancy in terms of the numbers of broadcasters. Compared to blogs (150m) and vlogs (50m) there were a mere 660,000 podcasts as of March 2019. It's a good time to enter the podcasting market, hone your skills and use this growing media channel as a way to build an emotionally engaged…
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