Know your audience & THEY will make you famous

Know your audience & THEY will make you famous

When you get to know your audience; who they are, how they think and what they really want, you can’t help but start to take their perspective. And perspective-taking can be powerful. Social psychologist Adam Galinsky says: “When I take your perspective, and I think about what YOU really want, you’re much me likely to give me what I really want.” When you know your audience inside-out, you can create content that will surprise and delight them. And when they react to that content, you can learn even more. Use audience data to create a virtuous circle of content At last week’s Ada’s List conference, BBC content strategist and founder of The Storm Collective Rachelle Denton showed how you can use the data which results from content to move you…
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