130 Ways to Annoy a Journalist

130 Ways to Annoy a Journalist

We recently asked a group of journalists if PR people had ever annoyed them with their press releases. It wasn’t hard to get them talking. Complex attachments requiring passwords, a lack of usable photos and faux-caring enquiries into a writer’s health and / or well-being were all sure to get on their nerves. But if you’re guilty of these heinous misdeeds, fear not: most journalists receive so many emails that they’re unlikely to remember it was you, and most marketers [myself included - CC] have committed at least one of these crimes. So - let's just all remember for next time, ok? In the name of education, as well as comedy value, we’ve listed a selection of our journalist panel's answers below. Read on for our top 130 ways to…
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Writing ‘the world’s worst ever press release’

Writing ‘the world’s worst ever press release’

I am attempting to write the world's worst ever press release. It's for an event I'm currently working on where I'll be teaching business owners how to communicate effectively with the media. [caption id="attachment_536" align="alignright" width="300"] Bearded journalist furrows brow at PR horror[/caption] I thought an example demonstrating all of the things not to do would be an amusing way to get started. So then I thought that a little crowdsourcing might help me. After all, if I'm going to create a true monstrosity - the sort of thing that will leave my fellow journalists writhing in agony, literally convulsing at their desks - some input from my colleagues seemed like a sensible idea. I belong to a Facebook group where journalists offer help and advice to one another, and…
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