Book Launch: How to Make Your Company Famous

Jon Card at the book launch of How to Make Your Company Famous “Every entrepreneur needs to be able to tell their company’s story. It’s an essential skill which enables you to get press, pitch for investment and win new business,” was my message for a packed room of people in Brighton. The launch of my book, 'How to Make Your Company Famous', took place on February 20th at the Platf9rm offices in the city centre. As well as building awareness for my book, I was also keen to help the 70+ people in attendance gain a better understanding of how the press and media works. My main message to this audience? Journalists are storytellers. If you want press and publicity, you need to learn how to be a storyteller.…
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