How to get press for your tech startup

How to get press for your tech startup

Creating the solution was the easy part, but now try explaining it Technology entrepreneurs are often tremendously talented, clever and capable individuals. Some of the business plans I’ve witnessed recently are off the chart in terms of both ambition and potential impact – lab grown meats, nano-tech satellites, pollution-busting energy, not to mention the super smart AI software, which becomes more apparent by the day. But while the leaders of these companies excel in the labs and development suites, they often face a tougher time when they head out into the real world. Many tech entrepreneurs find it hard to explain to the man on the street what they do and, crucially, why they should really care. Talking to your peers and fellow scientists is one thing - Joe Public…
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Writing ‘the world’s worst ever press release’

Writing ‘the world’s worst ever press release’

I am attempting to write the world's worst ever press release. It's for an event I'm currently working on where I'll be teaching business owners how to communicate effectively with the media. [caption id="attachment_536" align="alignright" width="300"] Bearded journalist furrows brow at PR horror[/caption] I thought an example demonstrating all of the things not to do would be an amusing way to get started. So then I thought that a little crowdsourcing might help me. After all, if I'm going to create a true monstrosity - the sort of thing that will leave my fellow journalists writhing in agony, literally convulsing at their desks - some input from my colleagues seemed like a sensible idea. I belong to a Facebook group where journalists offer help and advice to one another, and…
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