Media secrets

We don’t believe in keeping secrets and love to reveal everything about how the media works. In his popular media training workshops, Jon Card, who writes regularly for The Guardian, Daily Telegraph and The Times, lifts the lid on how the media selects stories for publication

View Jon’s showreel here, or read on for more details about his workshops.

With over 15 years’ experience in the media industry writing about entrepreneurs, Jon has the knowledge and expertise businesses need to understand the media and build a business with valuable press coverage.

He’ll reveal the storytelling techniques used by Oscar-winning film directors, PR gurus, savvy business leaders and successful politicians, to capture the attention and imagination of audiences.

Your team will learn why some companies gain more publicity than others, delving into the media strategies used by successful entrepreneurs such as Richard Branson, Anita Roddick, Innocent Drinks and Brewdog.

Jon’s training will help you execute a media campaign from start to finish and troubleshoot problems in existing campaigns.

There will also be plenty of opportunity for Q&A. Also, attendees will be set exercises during the session and will be able to receive feedback directly from Jon. 

Workshop-sized groups from the same company can ask for tailored support and advisory.

Key topics answered in Jon’s sessions include:

– The role of a journalist and how businesses can best understand them

– How to create a compelling story for your business

– Resources companies need to launch a successful media campaign

– Why some campaigns gain huge amounts of coverage while others fail

– How to find the right journalist to contact

– How and when to approach a journalist

– What companies need to do to prepare for interaction with the press

What you’ll get out of it:

Attendees will leave the session with a far clearer understanding about how media works and how they can interact with journalists to gain publicity for their business, campaign or a client’s business.

Here’s what previous attendees have said:

“The content in this class helps you understand how the media machine works, and makes how you can deliver your message as effectively as possible. A must.”
Andy Ling, CEO of Perpetual V2G Systems

“What an excellent session. The clear and helpful insight into the world of getting PR coverage for businesses was invaluable. I’d recommend this to any entrepreneur, PR company or business wanting to work out how to efficiently and effectively connect with the media – this is essential.”
Sophie Devonshire, CEO of The Caffeine Partnership

“An insightful session on gaining PR and media attention for your start-up. It was really useful to reprogramme the way you see your own business and know how to pitch it.”
Jennifer Quigley Jones, founder of Digital Voices

“This event has paid for itself several times over – solid, candid advice. I’d highly recommend these courses to all business owners who are looking to grow.”
Carl Reader, chairman of business advisory company d&t

“Useful and enjoyable. There are not many events that pull off both of these but Jon manages it. Highly recommended, and we’re already getting press having followed some of the basic rules.”
Charlie Blair, managing director of Gravitricity

If you’re interested in booking a media training session, please contact Jon Card for a quote.