How to build a kick-ass podcast for your business

How to build a kick-ass podcast for your business

Podcasts have been around for well over a decade but are now rapidly growing in popularity on account of their quality, portability and ability to fill 'dead time'. The number of people regularly listening to podcasts is skyrocketing; with weekly listeners more than doubling in the past five years. What's more, podcast listeners are typically educated, affluent and loyal - a good bunch of people to welcome through the door of your brand. But podcasting is still in its infancy in terms of the numbers of broadcasters. Compared to blogs (150m) and vlogs (50m) there were a mere 660,000 podcasts as of March 2019. It's a good time to enter the podcasting market, hone your skills and use this growing media channel as a way to build an emotionally engaged…
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Journalist requests: Five steps to success

Journalist requests: Five steps to success

Guardian business journalist Jon Card has been making journalist requests for many years, for articles which ended up being published by national titles in The Guardian, Daily Telegraph and The Times. In this downloadable PDF, Jon explains how platforms such as Response Source, JournoLink and HARO work, as well as the Twitter hashtag #journorequest, and reveals five simple steps you can take to make them work for you. Join our mailing list below for occasional freebies, offers and media advice and we’ll send your copy of Journalist requests: Five steps to success as a first instalment. Take the easy route to success with journalist requests - download your copy below!
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