I recently wrote an article for award-winning digital marketing agency atom42 on five reasons you should create content beyond the immediate scope of your business. I think it’s a great idea to do this – the five reasons I list are:
1. YOU’LL REACH A BIGGER AUDIENCE
2. YOU’LL GENERATE OPPORTUNITIES FOR CONSUMER INTERACTION
3. YOU’RE MORE LIKELY TO GET LINKS
4. YOU’LL CREATE BRAND AFFINITY
5. YOU’LL STAY INTERESTED
Do you create content for your business? Do you have a content strategy which helps you decide what to write? let us know!