I recently wrote an article for award-winning digital marketing agency atom42 on five reasons you should create content beyond the immediate scope of your business. I think it’s a great idea to do this – the five reasons I list are:
1. YOU’LL REACH A BIGGER AUDIENCE
2. YOU’LL GENERATE OPPORTUNITIES FOR CONSUMER INTERACTION
3. YOU’RE MORE LIKELY TO GET LINKS
4. YOU’LL CREATE BRAND AFFINITY
5. YOU’LL STAY INTERESTED